COVID-19 Impact on Consumer Behavior Upcoming Webinar

How Travel & Hospitality and other retail brands can adapt their digital channels to connect with users. The coronavirus crisis will soon be over. We will get out of it! But many industries and verticals are being impacted presently. Here are some of the things we are seeing around the web Promote Health & Wellness […]

On 26th March 2020

Optimizing Your Way Through a Crisis: How Travel and Hospitality Brands Can Lessen the Impact of Coronavirus on Booking Rates, Online Revenue

New predictions on the impact the coronavirus is having on the global travel and hospitality industry are being announced almost hourly these days. And, clearly, most of the news is not good. CNN reported today that the airline industry stands to lose $113 billion in sales due to the virus, with the hotel industry and […]

On 5th March 2020

Grow Your Brand & Delight Your Users: The Importance of Creating a Culture of Experimentation

By Nicolas Visiers, Partner at Multiplica US Does your company operate with a culture of experimentation? What exactly is a culture of experimentation? Why should you have one? And how do you create it? These are important questions all management- or executive-level professionals should be asking themselves NOW about their business. Why? Because experimentation, testing, […]

On 26th February 2020

The Future of UX: How Button-Free Experiences are Redefining Digital Interactions

Clicking a physical button to trigger an action seems almost instinctual for us and defines the way we interact with most everyday objects like microwaves, washing machines, coffee makers, elevators, cars, etc. It’s no wonder that clickable buttons or call-to-action buttons have worked so well in the digital space as the most important element of […]

On 30th January 2020

Why 1-to-1 Personalization Should be a Key Part of Your Digital Marketing Strategy in 2020

What is 1-to-1 personalization? Thanks to advanced machine learning capabilities and highly accurate data aggregation, storage and analytics, companies can offer unique digital experiences to specific customers across different online channels with virtually nothing more than the “flip of a switch.” So, instead of having a single experience with the same content and layout for […]

On 5th December 2019

[Infographic] Top 10 Ways to Optimize and Personalize Travel Websites for the Holidays

There’s still time to optimize and personalize your travel or hospitality website to capture more last-minute bookings this holiday season. By making a few easy-to-implement improvements to the customer experience on your most trafficked pages, you can significantly increase bookings and grow your online revenue and encourage year-round customer loyalty.

On 21st November 2019

Do You Want More Direct Bookings on Your Hotel Website? Stop Doing These 4 Things

On average, hotel website conversion rates (bookings per unique monthly visitor) are only two percent. That means that for every 100 people who come to your site to book a room, only two complete their purchase, while the other 98 leave to book a room elsewhere. The best hotel websites are continuously testing their sites […]

On 13th November 2019

Laying the Groundwork for a Successful Partnership: Top 10 DOs and DON’Ts When Hiring a Digital Agency

Companies are used to hearing what digital agencies can do for them, like how the agency can improve your website, improve your brand, streamline your user journey, and send your online sales and conversions soaring. But, did you know there are many things you – the client – can do when you hire a digital agency that can […]

On 4th November 2019

5 Steps to Launch a Successful Personalization Strategy on Your Travel or Hospitality Website

STEP 1: GETTING STARTED One of this year’s top trending topics in digital marketing has undoubtedly been personalization. Chances are you’ve been part of or have listened to conversions that included popular phrases such as “personalization,” “one-to-one fits,” “individualized fit,” and even “artificial intelligence personalization.” This all sounds like exactly what we all want right? […]

On 21st October 2019

4 Quick, Easy Landing Page Optimizations That Will Increase Conversions on Travel Websites

To stand out in a fiercely competitive digital landscape, the best travel websites demand highly optimized, user friendly landing pages to attract and retain users. Even a few small, quick optimizations to your site’s most heavily trafficked landing pages can have a significant impact on your conversion rates, UX, and engagement metrics. Here are some […]

On 10th October 2019

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