Do You Want More Direct Bookings on Your Hotel Website? Stop Doing These 4 Things  

On average, hotel website conversion rates (bookings per unique monthly visitor) are only two percent. That means that for every 100 people who come to your site to book a room, only two complete their purchase, while the other 98 leave to book a room elsewhere. The best hotel websites are continuously testing their sites […]

On 13th November 2019

Laying the Groundwork for a Successful Partnership: Top 10 DOs and DON’Ts When Hiring a Digital Agency

Companies are used to hearing what digital agencies can do for them, like how the agency can improve your website, improve your brand, streamline your user journey, and send your online sales and conversions soaring. But, did you know there are many things you – the client – can do when you hire a digital agency that can […]

On 4th November 2019

5 Steps to Launch a Successful Personalization Strategy on Your Travel or Hospitality Website

STEP 1: GETTING STARTED One of this year’s top trending topics in digital marketing has undoubtedly been personalization. Chances are you’ve been part of or have listened to conversions that included popular phrases such as “personalization,” “one-to-one fits,” “individualized fit,” and even “artificial intelligence personalization.” This all sounds like exactly what we all want right? […]

On 21st October 2019

4 Quick, Easy Landing Page Optimizations That Will Increase Conversions on Travel Websites

To stand out in a fiercely competitive digital landscape, the best travel websites demand highly optimized, user friendly landing pages to attract and retain users. Even a few small, quick optimizations to your site’s most heavily trafficked landing pages can have a significant impact on your conversion rates, UX, and engagement metrics. Here are some […]

On 10th October 2019

Comprehensive or Incremental: What is the Best Approach to Conversion Rate Optimization?

Deciding how much or how quickly to overhaul your website can be a complex decision, with multiple factors (and stakeholders) to consider. Here, we’ll lay out the two fundamental types of optimization and website redesign approaches – comprehensive or incremental – and how to decide which Conversion Rate Optimization (CRO) strategy is right for your brand. What is […]

On 26th September 2019

Want Higher Conversion Rates and a Better User Experience on Your Website? Start Tracking These 10 Micro-Conversions Now!

It’s good to have goals. In Google Analytics, for example, it’s common to track macro-conversions on websites. For travel websites this could mean tracking bookings, e-commerce tracks purchases, or B2B sites track leads. Macro-conversions are a key part of a business’s health forecast and typically translate directly into revenue. Micro-conversions, however, are minor events that […]

On 25th September 2019

10 Important Questions to Ask Before Hiring a Digital Marketing Agency

Finding the right digital marketing agency to work with that suits your needs is kind of like going on a first date. Will you get along? Will it be a good match? Will it lead to a long, fulfilling relationship? Or, will you both leave disappointed and frustrated? This process of choosing the best digital agency […]

On 19th September 2019

The Future of Online Booking: Is Your Travel Website Optimized for Voice Search?

We are in right in the thick of a rapid technology shift in the travel industry with the rise of voice search. Google projects that 50 percent of all online searches will be voice searches by 2020, and the devices for these will be in 55 percent of U.S. homes by 2022. The most frequent voice searches now are for directions, weather, […]

On 10th September 2019

10 Common User Experience Mistakes Travel Websites Make that Frustrate Travelers

Abandonment rates for travel websites are notoriously high. In fact, a recent study by Salescycle4 estimates the overall abandonment rate for the travel industry at nearly 82% and nearly 90% for online travel agents (OTAs). To keep users on your site and encourage them to complete the booking process (and become a loyal user of […]

On 28th August 2019

Five ways travel websites can increase last-minute bookings

By Tracy Parks Last-minute travel planning can be a dreaded undertaking for many users, but for the travel industry, it is their life’s blood. Getting customers to move quickly on their travel plans is a Herculean task, with prices always in flux and cost-conscience customers on the hunt for the best deal. So how can […]

On 9th August 2019

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