Comprehensive or Incremental: What is the Best Approach to Conversion Rate Optimization?

Deciding how much or how quickly to overhaul your website can be a complex decision, with multiple factors (and stakeholders) to consider. Here, we’ll lay out the two fundamental types of optimization and website redesign approaches – comprehensive or incremental – and how to decide which Conversion Rate Optimization (CRO) strategy is right for your brand. What is […]

Want Higher Conversion Rates and a Better User Experience on Your Website? Start Tracking These 10 Micro-Conversions Now!

It’s good to have goals.   In Google Analytics, for example, it’s common to track macro-conversions on websites. For travel websites this could mean tracking bookings, e-commerce tracks purchases, or B2B sites track leads. Macro-conversions are a key part of a business’s health forecast and typically translate directly into revenue.   Micro-conversions, however, are minor events that […]

10 Important Questions to Ask Before Hiring a Digital Marketing Agency

Finding the right digital marketing agency to work with that suits your needs is kind of like going on a first date. Will you get along? Will it be a good match? Will it lead to a long, fulfilling relationship? Or, will you both leave disappointed and frustrated?   This process of choosing the best digital agency […]

The Future of Online Booking: Is Your Travel Website Optimized for Voice Search?

We are in right in the thick of a rapid technology shift in the travel industry with the rise of voice search. Google projects that 50 percent of all online searches will be voice searches by 2020, and the devices for these will be in 55 percent of U.S. homes by 2022.   The most frequent voice searches now are for directions, weather, […]

10 Common User Experience Mistakes Travel Websites Make that Frustrate Travelers

Abandonment rates for travel websites are notoriously high. In fact, a recent study by Salescycle4 estimates the overall abandonment rate for the travel industry at nearly 82% and nearly 90% for online travel agents (OTAs). To keep users on your site and encourage them to complete the booking process (and become a loyal user of […]

Five ways travel websites can increase last-minute bookings

By Tracy Parks Last-minute travel planning can be a dreaded undertaking for many users, but for the travel industry, it is their life’s blood. Getting customers to move quickly on their travel plans is a Herculean task, with prices always in flux and cost-conscience customers on the hunt for the best deal. So how can […]

5 Important Things All Travel Websites Should Test

“The world is a book, and those who do not travel read only one page.” – Saint Augustine. The travel and tourism industry generated roughly $8.8 trillion in 2018. and grew faster than the global economy for the eighth year in a row. Amid such growth and competition for market share, brand recognition, and user loyalty, […]

3 Simple Ways to Avoid Failed A/B Tests

Even though you may be testing your website rigorously, you could unknowingly be making crucial statistical errors that are preventing your conversion rates from growing. These errors could be skewing your testing results, giving you false data. What’s worse is that your team is likely using this false data to optimize your website, increase conversions, […]

8 Common UX Mistakes that Even Big Brands Still Make

You have an optimized homepage, attention-getting CTAs, and a mobile-friendly site. But are you still losing customers due to a friction-filled user experience? If so, you’re not alone. Even large brands with countless resources sometimes get UX wrong on their most important landing pages. So that you can quickly identify weaknesses in your own UX, […]

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