The Future of UX: How Button-Free Experiences are Redefining Digital Interactions

Clicking a physical button to trigger an action seems almost instinctual for us and defines the way we interact with most everyday objects like microwaves, washing machines, coffee makers, elevators, cars, etc. It’s no wonder that clickable buttons or call-to-action buttons have worked so well in the digital space as the most important element of […]

Why 1-to-1 Personalization Should be a Key Part of Your Digital Marketing Strategy in 2020

What is 1-to-1 personalization? Thanks to advanced machine learning capabilities and highly accurate data aggregation, storage and analytics, companies can offer unique digital experiences to specific customers across different online channels with virtually nothing more than the “flip of a switch.” So, instead of having a single experience with the same content and layout for […]

[Infographic] Top 10 Ways to Optimize and Personalize Travel Websites for the Holidays

There’s still time to optimize and personalize your travel or hospitality website to capture more last-minute bookings this holiday season. By making a few easy-to-implement improvements to the customer experience on your most trafficked pages, you can significantly increase bookings and grow your online revenue and encourage year-round customer loyalty.

5 Steps to Launch a Successful Personalization Strategy on Your Travel or Hospitality Website

STEP 1: GETTING STARTED One of this year’s top trending topics in digital marketing has undoubtedly been personalization. Chances are you’ve been part of or have listened to conversions that included popular phrases such as “personalization,” “one-to-one fits,” “individualized fit,” and even “artificial intelligence personalization.” This all sounds like exactly what we all want right? […]

Comprehensive or Incremental: What is the Best Approach to Conversion Rate Optimization?

Deciding how much or how quickly to overhaul your website can be a complex decision, with multiple factors (and stakeholders) to consider. Here, we’ll lay out the two fundamental types of optimization and website redesign approaches – comprehensive or incremental – and how to decide which Conversion Rate Optimization (CRO) strategy is right for your brand. What is […]

Want Higher Conversion Rates and a Better User Experience on Your Website? Start Tracking These 10 Micro-Conversions Now!

It’s good to have goals.   In Google Analytics, for example, it’s common to track macro-conversions on websites. For travel websites this could mean tracking bookings, e-commerce tracks purchases, or B2B sites track leads. Macro-conversions are a key part of a business’s health forecast and typically translate directly into revenue.   Micro-conversions, however, are minor events that […]

10 Important Questions to Ask Before Hiring a Digital Marketing Agency

Finding the right digital marketing agency to work with that suits your needs is kind of like going on a first date. Will you get along? Will it be a good match? Will it lead to a long, fulfilling relationship? Or, will you both leave disappointed and frustrated?   This process of choosing the best digital agency […]

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