How to build a user journey, methodologies and tools

One of the most fundamental aspects of understanding your current audience is through persona and customer journey building. When you know the users who are interacting with your brand, and their respective journeys on a granular level, you can take action to ensure the journey you have laid out for them is seamless and optimized. […]

Why are user journeys important?

Seems like a simple question right? But we still see many online marketers asking us this question …. The customer journey is a key piece of any website, online selling, or lead generation process. It’s not easy to fully understand a user’s behavior considering there are many touchpoints and channels they could come from, routes […]

How the Coronavirus is Impacting the User Journey

Ready for change and challenges? We all might be dreaming of the day we wake up and the COVID-19 nightmare will be over, but let’s face it: your business will never be the same again. Not while we are living in a lockup, nor afterwards and not even when a vaccine will be in the […]

COVID-19 Impact on Consumer Behavior Upcoming Webinar

How Travel & Hospitality and other retail brands can adapt their digital channels to connect with users. The coronavirus crisis will soon be over. We will get out of it! But many industries and verticals are being impacted presently. Here are some of the things we are seeing around the web Promote Health & Wellness […]

Grow Your Brand & Delight Your Users: The Importance of Creating a Culture of Experimentation

By Nicolas Visiers, Partner at Multiplica US Does your company operate with a culture of experimentation? What exactly is a culture of experimentation? Why should you have one? And how do you create it? These are important questions all management- or executive-level professionals should be asking themselves NOW about their business. Why? Because experimentation, testing, […]

The Future of UX: How Button-Free Experiences are Redefining Digital Interactions

Clicking a physical button to trigger an action seems almost instinctual for us and defines the way we interact with most everyday objects like microwaves, washing machines, coffee makers, elevators, cars, etc. It’s no wonder that clickable buttons or call-to-action buttons have worked so well in the digital space as the most important element of […]

Why 1-to-1 Personalization Should be a Key Part of Your Digital Marketing Strategy in 2020

What is 1-to-1 personalization? Thanks to advanced machine learning capabilities and highly accurate data aggregation, storage and analytics, companies can offer unique digital experiences to specific customers across different online channels with virtually nothing more than the “flip of a switch.” So, instead of having a single experience with the same content and layout for […]

[Infographic] Top 10 Ways to Optimize and Personalize Travel Websites for the Holidays

There’s still time to optimize and personalize your travel or hospitality website to capture more last-minute bookings this holiday season. By making a few easy-to-implement improvements to the customer experience on your most trafficked pages, you can significantly increase bookings and grow your online revenue and encourage year-round customer loyalty.

Cookies

This site uses cookies: Find out more.