10 Common User Experience Mistakes Travel Websites Make that Frustrate Travelers

Abandonment rates for travel websites are notoriously high. In fact, a recent study by Salescycle4 estimates the overall abandonment rate for the travel industry at nearly 82% and nearly 90% for online travel agents (OTAs). To keep users on your site and encourage them to complete the booking process (and become a loyal user of […]

Five ways travel websites can increase last-minute bookings

By Tracy Parks Last-minute travel planning can be a dreaded undertaking for many users, but for the travel industry, it is their life’s blood. Getting customers to move quickly on their travel plans is a Herculean task, with prices always in flux and cost-conscience customers on the hunt for the best deal. So how can […]

5 Important Things All Travel Websites Should Test

“The world is a book, and those who do not travel read only one page.” – Saint Augustine. The travel and tourism industry generated roughly $8.8 trillion in 2018. and grew faster than the global economy for the eighth year in a row. Amid such growth and competition for market share, brand recognition, and user loyalty, […]

3 Simple Ways to Avoid Failed A/B Tests

Even though you may be testing your website rigorously, you could unknowingly be making crucial statistical errors that are preventing your conversion rates from growing. These errors could be skewing your testing results, giving you false data. What’s worse is that your team is likely using this false data to optimize your website, increase conversions, […]

8 Common UX Mistakes that Even Big Brands Still Make

You have an optimized homepage, attention-getting CTAs, and a mobile-friendly site. But are you still losing customers due to a friction-filled user experience? If so, you’re not alone. Even large brands with countless resources sometimes get UX wrong on their most important landing pages. So that you can quickly identify weaknesses in your own UX, […]

Words that Sell: 9 Ways Copywriting Can Drive Conversions, Engagement for Travel Websites

Sometimes, it’s not what you say, but how you say it. Increasing online conversions or sales and building a loyal brand following rely in large part on how well you’re able to communicate value to users and persuade them to choose your services over competitors. Travel websites can accomplish this by creating clear, powerful, and persuasive copy and choosing […]

How to Overcome the 4 Most Common Roadblocks to Website Optimization

By Danielle Schwolow, Senior Growth Strategist at Multiplica When marketers are tasked by their company leaders to activate an optimization strategy within their organization, they may not realize the hurdles and challenges that are likely to come their way in the process and the kinds of resources they’ll need to successfully optimize their company’s website(s). […]

Multiplica Partners with Dynamic Yield

FOR IMMEDIATE RELEASE  Dynamic Yield and Multiplica form a strategic partnership to focus on the relationship between optimization and personalization technologies. Miami, Aug. 24th, 2017 – Dynamic Yield selected Multiplica (mX) as its online optimization partner for expanding its marketing services. “When we looked at Multiplica’s extensive track record of addressing challenges regarding optimization rates in online advertising […]

Multiplica Partners with SessionCam

FOR IMMEDIATE RELEASE SessionCam works closely with Multiplica to achieve great results for website conversions.    Miami, Aug 18, 2017 – SessionCam, a provider of cloud-based website funnel and heat mapping technology, announced a strategic partnership with Multiplica (mx ) today to discover the best methods to help people increase their website conversion rates. The partnership presents a […]

Multiplica Partners with VWO

FOR IMMEDIATE RELEASE Visual Website Optimizer and Multiplica work together to create new online optimization methodologies Miami, Aug. 10, 2017 – Visual Website Optimizer, a provider of multivariate A/B testing software, announced a new partnership with Multiplica (mx ) today. The partnership will fully combine Multiplica’s expertise in conversion optimization with Visual Website Optimizer’s experience […]

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