CRO is essential to your business. Here’s why:

You’re losing money—a lot of money. That is of course if you are not focusing on CRO (conversion rate optimization) on your website. CRO is an indispensable tool for any individual in e-commerce.  Why? Easy. It optimizes your conversion rate.  *End blog post* I kid. I kid. Though, in reality, that is the crux of […]

You need to be building trust with your customers. Here’s how

Here’s the description: Building trust is imperative in the digital landscape—especially in the current climate. What are some tips for gaining trust on your site? Find out right here with our seasoned experts! You need to be building trust with your customers. Here’s how appeared first on Multiplica.

Love letters in User Research

Description: It’s not me, it’s you. Understanding your customer through love and break up letters will help you nurture a long lasting relationship. Don’t let them go away from you. Find the WHY in a break up, and make amends ;-

10 UX Trends For 2020

Technology is changing how we interact with our users. Augmented reality, Machine learning and AI are door openers for a new digital landscape. Here are 10 trends that we believe will reshape digital experiences in the remainder of 2020. Button-less interfacesThe kingdom of buttons will come to an end with the arrival of new ways […]

Personalize Your User Journey

As brands begin to re-open, we see a lot of talking around personalization and the importance of creating a positive customer experience. But, what does this really mean? A personalized digital experience is about feeding your users the information they will be most likely to consume, a service tailored to their needs and desires. Before we […]

A different User Journey this 4th of July

4th of July represents America’s freedom, a day of national celebration and fireworks. Many of us will try to enjoy the Freedom from being cooped up indoors after COVID-19 lockdown. But what does that mean for businesses? Some will celebrate their customer’s loyalty during these tough times and others the fact of still having a […]

An insightful love story

“I knew it was the right one for me”… “I can’t stand when it removes all items from my cart every time I go back”. This is not your regular love story. Love and Breakup letters are a fascinating activity that helps you explore the relationship of an object or service with their users, through […]

An Agile approach to CX Research

What happened to all the data you gathered two months ago from interviews, workshops and surveys? Users’ behaviors have drastically changed, so that hypothesis you were trying to prove in February is no longer valid. Is more always better? Some still believe that extensive user research at the beginning of a project is the best […]

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