Optimizing Your Way Through a Crisis: How Travel and Hospitality Brands Can Lessen the Impact of Coronavirus on Booking Rates, Online Revenue

New predictions on the impact the coronavirus is having on the global travel and hospitality industry are being announced almost hourly these days. And, clearly, most of the news is not good. CNN reported today that the airline industry stands to lose $113 billion in sales due to the virus, with the hotel industry and […]

On 5th March 2020

Grow Your Brand & Delight Your Users: The Importance of Creating a Culture of Experimentation

By Nicolas Visiers, Partner at Multiplica US Does your company operate with a culture of experimentation? What exactly is a culture of experimentation? Why should you have one? And how do you create it? These are important questions all management- or executive-level professionals should be asking themselves NOW about their business. Why? Because experimentation, testing, […]

On 26th February 2020

The Future of UX: How Button-Free Experiences are Redefining Digital Interactions

Clicking a physical button to trigger an action seems almost instinctual for us and defines the way we interact with most everyday objects like microwaves, washing machines, coffee makers, elevators, cars, etc. It’s no wonder that clickable buttons or call-to-action buttons have worked so well in the digital space as the most important element of […]

On 30th January 2020

10 Ways to Optimize and Personalize Travel Websites for the Holidays

Looking to capture last-minute bookings this holiday season? There’s still time to optimize and personalize your travel/hospitality website. Make these few easy-to-implement revisions on your top-performing pages, and you will significantly increase bookings and encourage year-round customer loyalty. Looking for an extra hand this season? Contact Us

On 21st November 2019

Laying the Groundwork for a Successful Partnership: Top 10 DOs and DON’Ts When Hiring a Digital Agency

Companies are used to hearing what digital agencies can do for them, like how the agency can improve your website, improve your brand, streamline your user journey, and send your online sales and conversions soaring. But, did you know there are many things you – the client – can do when you hire a digital agency that can […]

On 4th November 2019

5 Steps to Launch a Successful Personalization Strategy on Your Travel or Hospitality Website

STEP 1: GETTING STARTED One of this year’s top trending topics in digital marketing has undoubtedly been personalization. Chances are you’ve been part of or have listened to conversions that included popular phrases such as “personalization,” “one-to-one fits,” “individualized fit,” and even “artificial intelligence personalization.” This all sounds like exactly what we all want right? […]

On 21st October 2019

4 Quick, Easy Landing Page Optimizations That Will Increase Conversions on Travel Websites

To stand out in a fiercely competitive digital landscape, the best travel websites demand highly optimized, user friendly landing pages to attract and retain users. Even a few small, quick optimizations to your site’s most heavily trafficked landing pages can have a significant impact on your conversion rates, UX, and engagement metrics. Here are some […]

On 10th October 2019

Comprehensive or Incremental: What is the Best Approach to Conversion Rate Optimization?

Deciding how much or how quickly to overhaul your website can be a complex decision, with multiple factors (and stakeholders) to consider. Here, we’ll lay out the two fundamental types of optimization and website redesign approaches – comprehensive or incremental – and how to decide which Conversion Rate Optimization (CRO) strategy is right for your brand. What is […]

On 26th September 2019

Want Higher Conversion Rates and a Better User Experience on Your Website? Start Tracking These 10 Micro-Conversions Now!

It’s good to have goals. In Google Analytics, for example, it’s common to track macro-conversions on websites. For travel websites this could mean tracking bookings, e-commerce tracks purchases, or B2B sites track leads. Macro-conversions are a key part of a business’s health forecast and typically translate directly into revenue. Micro-conversions, however, are minor events that […]

On 25th September 2019

The Future of Online Booking: Is Your Travel Website Optimized for Voice Search?

We are in right in the thick of a rapid technology shift in the travel industry with the rise of voice search. Google projects that 50 percent of all online searches will be voice searches by 2020, and the devices for these will be in 55 percent of U.S. homes by 2022. The most frequent voice searches now are for directions, weather, […]

On 10th September 2019

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