COVID-19 Impact on Consumer Behavior Upcoming Webinar

How Travel & Hospitality and other retail brands can adapt their digital channels to connect with users. The coronavirus crisis will soon be over. We will get out of it! But many industries and verticals are being impacted presently. Here are some of the things we are seeing around the web Promote Health & Wellness […]

Grow Your Brand & Delight Your Users: The Importance of Creating a Culture of Experimentation

By Nicolas Visiers, Partner at Multiplica US Does your company operate with a culture of experimentation? What exactly is a culture of experimentation? Why should you have one? And how do you create it? These are important questions all management- or executive-level professionals should be asking themselves NOW about their business. Why? Because experimentation, testing, […]

5 Important Things All Travel Websites Should Test

“The world is a book, and those who do not travel read only one page.” – Saint Augustine. The travel and tourism industry generated roughly $8.8 trillion in 2018. and grew faster than the global economy for the eighth year in a row. Amid such growth and competition for market share, brand recognition, and user loyalty, […]

3 Simple Ways to Avoid Failed A/B Tests

Even though you may be testing your website rigorously, you could unknowingly be making crucial statistical errors that are preventing your conversion rates from growing. These errors could be skewing your testing results, giving you false data. What’s worse is that your team is likely using this false data to optimize your website, increase conversions, […]

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