How to build a user journey, methodologies and tools

One of the most fundamental aspects of understanding your current audience is through persona and customer journey building. When you know the users who are interacting with your brand, and their respective journeys on a granular level, you can take action to ensure the journey you have laid out for them is seamless and optimized. […]

On 20th May 2020

COVID-19 Impact on Consumer Behavior Upcoming Webinar

How Travel & Hospitality and other retail brands can adapt their digital channels to connect with users. The coronavirus crisis will soon be over. We will get out of it! But many industries and verticals are being impacted presently. Here are some of the things we are seeing around the web Promote Health & Wellness […]

On 26th March 2020

Optimizing Your Way Through a Crisis: How Travel and Hospitality Brands Can Lessen the Impact of Coronavirus on Booking Rates, Online Revenue

New predictions on the impact the coronavirus is having on the global travel and hospitality industry are being announced almost hourly these days. And, clearly, most of the news is not good. CNN reported today that the airline industry stands to lose $113 billion in sales due to the virus, with the hotel industry and […]

On 5th March 2020

Grow Your Brand & Delight Your Users: The Importance of Creating a Culture of Experimentation

By Nicolas Visiers, Partner at Multiplica US Does your company operate with a culture of experimentation? What exactly is a culture of experimentation? Why should you have one? And how do you create it? These are important questions all management- or executive-level professionals should be asking themselves NOW about their business. Why? Because experimentation, testing, […]

On 26th February 2020

5 Important Things All Travel Websites Should Test

“The world is a book, and those who do not travel read only one page.” – Saint Augustine. The travel and tourism industry generated roughly $8.8 trillion in 2018. and grew faster than the global economy for the eighth year in a row. Amid such growth and competition for market share, brand recognition, and user loyalty, […]

On 1st August 2019

3 Simple Ways to Avoid Failed A/B Tests

Even though you may be testing your website rigorously, you could unknowingly be making crucial statistical errors that are preventing your conversion rates from growing. These errors could be skewing your testing results, giving you false data. What’s worse is that your team is likely using this false data to optimize your website, increase conversions, […]

On 29th July 2019