Why are user journeys important?

Seems like a simple question right? But we still see many online marketers asking us this question …. The customer journey is a key piece of any website, online selling, or lead generation process. It’s not easy to fully understand a user’s behavior considering there are many touchpoints and channels they could come from, routes […]

[Infographic] Top 10 Ways to Optimize and Personalize Travel Websites for the Holidays

There’s still time to optimize and personalize your travel or hospitality website to capture more last-minute bookings this holiday season. By making a few easy-to-implement improvements to the customer experience on your most trafficked pages, you can significantly increase bookings and grow your online revenue and encourage year-round customer loyalty.

10 Common User Experience Mistakes Travel Websites Make that Frustrate Travelers

Abandonment rates for travel websites are notoriously high. In fact, a recent study by Salescycle4 estimates the overall abandonment rate for the travel industry at nearly 82% and nearly 90% for online travel agents (OTAs). To keep users on your site and encourage them to complete the booking process (and become a loyal user of […]

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