How to build a user journey, methodologies and tools

One of the most fundamental aspects of understanding your current audience is through persona and customer journey building. When you know the users who are interacting with your brand, and their respective journeys on a granular level, you can take action to ensure the journey you have laid out for them is seamless and optimized. […]

Why are user journeys important?

Seems like a simple question right? But we still see many online marketers asking us this question …. The customer journey is a key piece of any website, online selling, or lead generation process. It’s not easy to fully understand a user’s behavior considering there are many touchpoints and channels they could come from, routes […]

The Future of UX: How Button-Free Experiences are Redefining Digital Interactions

Clicking a physical button to trigger an action seems almost instinctual for us and defines the way we interact with most everyday objects like microwaves, washing machines, coffee makers, elevators, cars, etc. It’s no wonder that clickable buttons or call-to-action buttons have worked so well in the digital space as the most important element of […]

Comprehensive or Incremental: What is the Best Approach to Conversion Rate Optimization?

Deciding how much or how quickly to overhaul your website can be a complex decision, with multiple factors (and stakeholders) to consider. Here, we’ll lay out the two fundamental types of optimization and website redesign approaches – comprehensive or incremental – and how to decide which Conversion Rate Optimization (CRO) strategy is right for your brand. What is […]

10 Common User Experience Mistakes Travel Websites Make that Frustrate Travelers

Abandonment rates for travel websites are notoriously high. In fact, a recent study by Salescycle4 estimates the overall abandonment rate for the travel industry at nearly 82% and nearly 90% for online travel agents (OTAs). To keep users on your site and encourage them to complete the booking process (and become a loyal user of […]

8 Common UX Mistakes that Even Big Brands Still Make

You have an optimized homepage, attention-getting CTAs, and a mobile-friendly site. But are you still losing customers due to a friction-filled user experience? If so, you’re not alone. Even large brands with countless resources sometimes get UX wrong on their most important landing pages. So that you can quickly identify weaknesses in your own UX, […]

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