Project Description

Multiplica Increases Direct Booking Rates for LATAM Airlines

LATAM Airlines worked with Multiplica to increase their direct booking rates on mobile and desktop and drive more users to the top of their booking funnel.

In order to attract and convert more users, Multiplica improved the overall user experience throughout the booking funnel.

By using Oracle Maxymiser to test experiments, we were able to bypass their IT department and implement the winning experiments at 100% until the company’s own development team was able to update the platform.


Project Details

  • ClientLATAM Airlines
  • Date2018
  • TechnologyOracle Maxymiser