Multiplica Optimizes the Booking Funnel for Iberostar Hotels and Resorts

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Iberostar wanted to increase their direct booking rates, reduce abandonment, and encourage more logins and registrations. Multiplica helped to accomplish these goals by testing and optimizing experiences that created a sense of urgency and encouraged Iberostar users to engage and book. See a few examples of what it looked like and how we did it! 

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